Puma SE PUM
Morningstar’s Analysis
1-Star Price
PREMIUM
5-Star Price
PREMIUM
Economic Moat
PREMIUM
There is no one analyst in which a Quantitative Star Rating and Fair Value Estimate is attributed to; however, Mr. Lee Davidson, Head of Quantitative Research for Morningstar, Inc., is responsible for overseeing the methodology that supports the quantitative fair value. As an employee of Morningstar, Inc., Mr. Davidson is guided by Morningstar, Inc.'s Code of Ethics and Personal Securities Trading Policy in carrying out his responsibilities. For information regarding Conflicts of Interests, click here .
Morningstar Quantitative ratings for equities (denoted on this page by) are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies withratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating. Click here for more on how to use these ratings.
Company Profile
Puma SE is engaged in footwear, apparel, and accessories business under the Puma and Cobra Golf brand names. Footwear is the company's leading category. Puma also licenses its brand name for fragrances, eyewear, and watches. Nearly a quarter of the company's sales are direct to consumers through Puma's retail stores, factory outlets, and online channels. The remaining sales are wholesale to Puma's retail partners. Most of the company's revenue is generated in the Americas; and Europe, Middle East, and Africa geographic segments.