Business Strategy and Outlook| Jennifer Song |
Wuliangye Yibin is the second-largest distiller in the premium Chinese spirits (baijiu) market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor, which is a type of distilled liquor that is sweet-tasting, smooth in texture, and mellow, with a gentle, lasting fragrance. The liquor is produced in a unique natural ecological environment, with suitable climate and microbial environment for fermentation. Its premium quality and 650 years of history have given the company strong pricing power, reflected in its superior profitability and returns on invested capital among its peers.