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Wuliangye Yibin Co Ltd Class A - Stock Quote 000858

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Morningstar's Wuliangye Yibin Co Ltd Class A Stock Analysis

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Wuliangye's Brand Power and Premium Quality Will Support Steady Profit Growth

Jennifer Song Senior Equity Analyst

Business Strategy and Outlook

| Jennifer Song |

Wuliangye Yibin is the second-largest distiller in the premium Chinese spirits (baijiu) market. Its core product, flagship 52-degree Wuliangye, is widely known as the best strong-aroma liquor, which is a type of distilled liquor that is sweet-tasting, smooth in texture, and mellow, with a gentle, lasting fragrance. The liquor is produced in a unique natural ecological environment, with suitable climate and microbial environment for fermentation. Its premium quality and 650 years of history have given the company strong pricing power, reflected in its superior profitability and returns on invested capital among its peers.

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Wuliangye Yibin Co Ltd Class A's Company Profile

Business Description

Wuliangye Yibin is China's second- largest baijiu producer by revenue, with sales of CNY 66 billion in 2021 compared with over CNY 100 billion for Moutai. Founded in the 1950s, Wuliangye is located in Yibin, Sichuan province, in southwest China. Its core product, 52-degree Wuliangye, is widely known as the best rice-flavored baijiu in the market. The high-quality products, extensive history and brand strength have led to strong pricing power, allowing the company to enjoy high retail prices and profit margins.

No.150, Minjiang West Road, Cuiping District
Yibin, 644007, China, People's Republic of
T +86 8313567000
Sector Consumer Defensive
Industry Beverages - Wineries & Distilleries
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2021
Stock Type
Employees 25,803