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Accor SA AC Stock Quote

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Last close prices updated as of Feb 07, 2023, 5:35 PM CET | EUR
  • Last Close 30.95
  • Sector Consumer Cyclical
  • Industry Lodging
  • Investment Style Mid Growth
  • Day Range 30.44  –  31.00
  • Year Range 20.47  –  34.58
  • Market Cap 8.0540 Bil
  • Volume / Avg 558,605.0 /  665,037.2
  • Price / Sales 2.62
  • Price / Book 1.78
  • Forward Div Yield
  • Trailing Div Yield 1.63%

Morningstar‘s Stock Analysis AC

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Is it the right time to buy or sell?

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Economic Moat


Capital Allocation


We See Accor's Demand Lifting in 2023, as Industry Tailwinds Outweigh Economic Risk

Dan Wasiolek Senior Equity Analyst

Business Strategy and Outlook

| Dan Wasiolek |

While the coronavirus, geopolitical conflict, and inflation present near-term demand headwinds, we expect Accor to expand share in the hotel industry over the next decade as a result of its solid loyalty and exposure to the millennial traveler through its growing lifestyle brands, supporting its intangible brand asset advantage, the source of its narrow moat. As a result, we see Accor posting more than 3% unit growth on average over the next 10 years, well above the roughly 1% long-term industry rate in its core European region (58% of total hotels in 2021). Accor's growing room share is being driven by an increased presence in higher-end luxury/upscale rooms, which were 27% of its total in 2021. This higher luxury presence diversifies Accor from its core economy/midscale exposure, which more directly competes against Airbnb and other alternative accommodations.

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Key Statistics AC

Company Profile AC

Business Description

Accor operates 789,000 rooms across over 40 brands addressing the economy through luxury segments, as of Sept. 30, 2022. Ibis (economy scale) is the largest brand (37% of total rooms at the end of 2021), followed by Novotel (14%) and Mercure (15%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from HotelServices (asset-light). Northern Europe represents 21% of rooms, Southern Europe 23%, Asia-Pacific region 31%, Americas 13%, and India, Middle East, and Africa 12%. Economy and midscale are 73% of rooms.

82, Rue Henri Farman, Tour Sequana, Issy-les-Moulineaux
Paris, 92130, FRA
Industry Lodging
Employees 158,604

Related Articles AC

FAQs for Accor SA Stock

No. AC does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

AC’s market cap is 8.05 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

AC’s stock style is Mid Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

AC’s price/sales is 2.63.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

AC’s price/forward earnings is 25.19.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

AC’s price/book is 1.78.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See AC’s valuation ratios compared to the Market Index.

AC’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare AC’s historical performance against its industry peers and the overall market.