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Morningstar's Wyndham Hotels & Resorts Inc Ordinary Shares Stock Analysis

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Resilient Travel Demand Showcases Wyndham's Brand Advantage, Despite Macro Headwinds

Dan Wasiolek Senior Equity Analyst

Business Strategy and Outlook

| Dan Wasiolek |

Despite near-term coronavirus and inflation challenges, we expect Wyndham Hotels & Resorts to gradually expand room share in the hotel industry and maintain a brand intangible asset and switching cost advantage. This view is supported by the company's roughly 40% share of all U.S. economy and midscale branded hotels (where Wyndham has a handful of the top 10 brands based on guest satisfaction, according to J.D. Power) and the industry’s fourth-largest loyalty program by membership (94 million as of March 31, 2022), which encourages third-party hotel owners to join the platform. Also, Wyndham has around 10% and 5% share of existing U.S. and global hotel rooms, respectively, with a pipeline that represents around 25% of its current unit base. As a result, we see room growth averaging over 3% during the next several years (2022-31), above the 1.8% lift we model for the U.S. hotel industry.

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Wyndham Hotels & Resorts Inc Ordinary Shares's Company Profile

Business Description

As of March 31, 2022, Wyndham Hotels & Resorts operates 813,000 rooms across over 20 brands predominantely in the economy and midscale segments. Super 8 is the largest brand, representing around 20% of all rooms, with Days Inn (15%) and Ramada (15%) the next two largest brands. During the past several years, the company has expanded its extended stay/lifestyle brands, which appeal to travelers seeking to experience the local culture of a given location. Wyndham launched a new extended stay economy scale segment concept in the spring of 2022. The United States represents roughly 60% of total rooms. The company closed its La Quinta acquisition in the second quarter of 2018, adding around 90,000 rooms at the time the deal closed.

22 Sylvan Way
Parsippany, NJ, 07054
T +1 973 753-6000
Sector Consumer Cyclical
Industry Lodging
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2022
Stock Type Cyclical
Employees 8,000

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