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Ralph Lauren Corp Class A RL Stock Quote

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Morningstar‘s Stock Analysis RL

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Is it the right time to buy or sell?

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Economic Moat


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Ralph Lauren’s Investments in Key Brands Support Its Intangible Asset-Based Narrow Moat

David Swartz Equity Analyst

Business Strategy and Outlook

| David Swartz |

In our view, narrow-moat Ralph Lauren's restructuring over the past few years puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years past, Ralph Lauren has closed more than 75 stores, reduced exposure to U.S. department store and off-price channels, and cut product lead times. These and other changes have resulted in strong gross margin increases. Although sales have declined in North America from peak levels, we believe the restructuring, including new merchandise and better pricing for core products, has positioned Ralph Lauren for low-single-digit sales growth and mid-60s gross margins. Further, we forecast advertising support as a percentage of sales in the mid-single digits in the long term and anticipate its direct-to-consumer sales will rise to 73% of sales in fiscal 2032 from 63% in fiscal 2022, thereby reducing the brand’s dependence on U.S. physical retail and providing better control over pricing and positioning. We view an increasing direct-to-consumer business as essential as customer visitation is declining in many retail stores and malls.

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Key Statistics RL

Company Profile RL

Business Description

Founded by designer Ralph Lauren in 1967, Ralph Lauren Corp. designs, markets, and distributes lifestyle products in North America, Europe, and Asia. Its products include apparel, footwear, eyewear, jewelry, handbags, home goods, and fragrances. The company's brands include Ralph Lauren Collection, Polo Ralph Lauren, Lauren Ralph Lauren, and Double RL. Distribution channels for Ralph Lauren include wholesale (including department stores and specialty stores), retail (including company-owned retail stores and e-commerce), and licensing.

650 Madison Avenue
New York, NY, 10022
T +1 212 318-7000
Industry Apparel Manufacturing
Most Recent Earnings Sep 30, 2022
Fiscal Year End Apr 1, 2023
Employees 22,200

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