Business Strategy and Outlook| Henry Heathfield, CFA |
A little over four years ago, Prudential announced the merger of its life insurance and asset management business in Europe and United Kingdom. Following this Prudential announced the demerger of M&G within a little under a year and the spin-off listed on the London Stock Exchange. M&G operates an old-fashioned with-profit funds on its back book and sells its new take on this, PruFund. Historically, M&G has been successful here.