Skip to Content

Pinterest Inc PINS

Rating as of

Morningstar’s Analysis

Currency in USD
Is it the right time to buy or sell?
Find out with Morningstar Premium
Is it the right time to buy or sell?
Find out with Morningstar Premium

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


PayPal’s Possible Acquisition of Pinterest Will Benefit Pinterest; Benefits for PayPal Are Uncertain

Ali Mogharabi Senior Equity Analyst

Analyst Note

| Ali Mogharabi |

According to Bloomberg, PayPal Holdings could be in talks to acquire narrow-moat Pinterest. Bloomberg’s story was followed by reports from CNBC that the two firms are in late-stage talks and the price discussed is $70 per share, which is approximately 11 times 2022 revenue and equivalent to our current Pinterest fair value estimate. Reuters later reported that the deal could be partially stock-based. While neither company has commented on the reports, our initial view is that while a possible deal is good news for Pinterest, uncertainty regarding long-term benefits for PayPal remains. Pinterest stock spiked 13% but continues to trade at a discount to our fair value estimate. In reaction to the reports, PayPal dipped 5% but remains at 1-star as it trades at a 76% premium to our $147 fair value estimate.

Read Full Analysis

Company Profile

Business Description

Pinterest is an online product and idea discovery platform that helps users gather ideas on everything from recipes to cook to destinations to travel to. Founded in 2010, the platform consists of a largely female audience, at roughly two thirds of its more than 365 million monthly active users. The company generates revenue by selling digital ads and is now rolling out more in-platform e-commerce features.

505 Brannan Street
San Francisco, CA, 94107
T +1 415 762-7100
Sector Communication Services
Industry Internet Content & Information
Most Recent Earnings Jun 30, 2021
Fiscal Year End Dec 31, 2021
Stock Type Speculative Growth
Employees 2,942