Business Strategy and Outlook
| Ali Mogharabi |Omnicom is the second-largest player (based on revenue) within the advertising industry. Compared with peers, the firm has attained that position less through acquisitions and more through organic growth. With very well-recognized creative agencies and subholding companies such as BBDO and DDB, we expect Omnicom to maintain its market position, likely making more acquisitions and increase its focus on faster-growing emerging markets and the digital ad business.