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Nike Inc Class B NKE Stock Quote

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Morningstar‘s Stock Analysis NKE

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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Economic Moat


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Wide-Moat Nike Faces Challenges, but Its Powerful Brand and Digital Strategy Position It Well

David Swartz Equity Analyst

Business Strategy and Outlook

| David Swartz |

We view Nike as the leader of the athletic apparel market and believe it will overcome the challenge of COVID-19 despite near-term supply issues. Our wide moat rating on the company is based on its intangible brand asset, as we believe it will maintain premium pricing and generate economic profits for at least 20 years. Nike, the largest athletic footwear brand in all major categories and in all major markets, dominates categories like running and basketball with popular shoe styles. While it does face significant competition, we believe it has proven over a long period that it can maintain share and pricing.

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Key Statistics NKE

Company Profile NKE

Business Description

Nike is the largest athletic footwear and apparel brand in the world. It designs, develops, and markets athletic apparel, footwear, equipment, and accessories in six major categories: running, basketball, football (soccer), training, sportswear, and Jordan. Footwear generates about two thirds of its sales. Nike’s brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide and outsources its production to more than 300 factories in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

One Bowerman Drive
Beaverton, OR, 97005-6453
T +1 503 671-6453
Industry Footwear & Accessories
Most Recent Earnings May 31, 2022
Fiscal Year End May 31, 2023
Employees 79,100

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