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Southwest Airlines Co LUV Stock Quote

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Morningstar‘s Stock Analysis LUV

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We Continue To Like Southwest's Position in the U.S. Market

Burkett Huey, CFA Equity Analyst

Business Strategy and Outlook

| Brian Bernard, CFA, CPA |

Southwest is a leisure-focused low-cost carrier and is the largest domestic carrier in the U.S. We believe Southwest’s customer-friendly tactics benefit the firm by providing the closest thing to a brand asset in the airline industry. We point to the fact that over 85% of Southwest's sales are through its own distribution channel, where prices among carriers are difficult to compare, while other carriers have a higher reliance on third-party distributors to earn customers.

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Key Statistics LUV

Company Profile LUV

Business Description

Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

P.O. Box 36611
Dallas, TX, 75235-1611
T +1 214 792-4000
Industry Airlines
Most Recent Earnings Jun 30, 2022
Fiscal Year End Dec 31, 2022
Employees 62,333

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