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Southwest Airlines Co - Stock Quote LUV

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Morningstar's Southwest Airlines Co Stock Analysis

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Is it the right time to buy or sell?

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Southwest Is Benefiting From a Leisure-Led Travel Recovery

Burkett Huey, CFA Equity Analyst

Business Strategy and Outlook

| Burkett Huey, CFA |

Southwest is a leisure-focused low-cost carrier and is the largest domestic carrier in the United States. We believe Southwest’s customer-friendly tactics benefit the firm by providing the closest thing to a brand asset in the airline industry. We point to the fact that over 85% of Southwest's sales are through its own distribution channel, where prices among carriers are difficult to compare, while other carriers have a higher reliance on third-party distributors to earn customers.

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Southwest Airlines Co's Company Profile

Business Description

Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

P.O. Box 36611
Dallas, TX, 75235-1611
T +1 214 792-4000
Sector Industrials
Industry Airlines
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2022
Stock Type Cyclical
Employees 58,865

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