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Morningstar’s Analysis

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COVID-19-Related Growth Led to Soaring U.S. Packaged Food Valuations; We Still See Pockets of Value

Erin Lash, CFA Sector Director

Analyst Note

| Erin Lash, CFA |

While growth abounded for domestic food manufacturers as consumers rushed to stock up on essential wares as COVID-19 took hold, it hasn’t been a pure panacea for this intensely competitive space. And we think the future trajectory hinges on which of the trends that took center stage the past few years will hold. In this context, while we concede many consumers honed their cooking skills while sheltering at home, as busy schedules resume, we think food consumption will revert such that a greater portion of budgets are expended outside of the home, in line with prepandemic levels. Further, although grocers simplified shelf assortments to maximize productivity during the peak in demand, we think variety will return as supply chains normalize.

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Company Profile

Business Description

Founded in 1906, Kellogg is a leading global manufacturer and marketer of cereal, cookies, crackers, and other packaged foods. Its offerings are manufactured in 21 countries and marketed in more than 180 countries. Its product mix includes well-known brands such as Special K, Frosted Flakes, Froot Loops, Rice Krispies, Pop-Tarts, Eggo, Kashi, and Morningstar Farms. The firm added the Pringles brand to its mix in 2012. Sales outside its home turf account for around 40% of Kellogg's consolidated sales base.

Contact
One Kellogg Square
Battle Creek, MI, 49016-3599
T +1 269 961-2000
Sector Consumer Defensive
Industry Packaged Foods
Most Recent Earnings Sep 30, 2021
Fiscal Year End Jan 1, 2022
Stock Type High Yield
Employees 31,000

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