Skip to Content

Nordstrom Inc JWN

Rating as of

Morningstar’s Analysis

Currency in USD
Is it the right time to buy or sell?
Find out with Morningstar Premium
Is it the right time to buy or sell?
Find out with Morningstar Premium

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Narrow-Moat Nordstrom Appears Willing to Make Big Changes, but Spin-Off of Rack Seems Unlikely

David Swartz Equity Analyst

Analyst Note

| David Swartz |

In November, narrow-moat Nordstrom announced that it had engaged a consultant to, among other things, consider ways to improve the performance of its off-price Rack segment. After suffering massive sales declines due to the pandemic in 2020, Rack has yet to recover to prepandemic sales levels in 2021, and Nordstrom’s management has expressed frustration with the segment. Now, Bloomberg reports that the consultant, AlixPartners, is evaluating options that could include separating Rack from the full-price business. We view a spin-off of Rack as unlikely for several reasons. For one, such a move would represent a radical departure, as Nordstrom has often noted the importance of Rack in bringing new customers to the full-price business and has been working to integrate its full- and off-price operations as much as possible. For example, Nordstrom highlighted that one third of next-day orders in the third quarter were picked up at Rack locations. Moreover, from a practical perspective, a spin-off of Rack would probably require a new management structure, separate financial reporting, and a host of other complications. No-moat Gap discovered this the hard way two years ago when it attempted and, eventually, abandoned a spin-off of Old Navy. Also, it is unclear how separating Rack would transform it into a stronger business. Nordstrom’s management has discussed changes at Rack, such as selling lower-priced items in lower-income areas, that could be done as part of an integrated company. While Rack’s merchandising is different than that of narrow-moat competitors like Ross, TJX, and Burlington (which buy products in bulk and sell them at deep discounts), we do think its higher-end merchandise and association with the Nordstrom brand is a draw to shoppers who do not normally patronize discount stores.

Read Full Analysis

Company Profile

Business Description

Nordstrom is a fashion retailer that operates approximately 100 department stores in the U.S. and Canada and approximately 250 off-price Nordstrom Rack stores. The company also operates both full- and off-price e-commerce sites. Nordstrom’s largest merchandise categories are women’s apparel (29% of 2020 sales), shoes (26% of 2020 sales), and women’s accessories (14% of 2020 sales). Nordstrom, which traces its history to a shoe store opened in Seattle in 1901, continues to be partially owned and managed by members of the Nordstrom family.

1617 Sixth Avenue
Seattle, WA, 98101
T +1 206 628-2111
Sector Consumer Cyclical
Industry Department Stores
Most Recent Earnings Oct 31, 2021
Fiscal Year End Jan 29, 2022
Stock Type Cyclical
Employees 62,000