Business Strategy and Outlook
| Ali Mogharabi |Interpublic Group is one of the global Big Five advertising holding companies along with Dentsu, Omnicom, Publicis, and WPP. We expect the firm to maintain its market position after the COVID-19 pandemic as it generates competitive organic growth, continues to make acquisitions, and increases focus on faster-growing emerging markets and the overall digital ad market. The firm has demonstrated consistent operating margin expansion through cost controls during the past five years, which we expect to continue through the next few years, highlighting the success of IPG’s turnaround, which began more than 10 years ago.