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Diageo PLC ADR DEO Stock Quote

| Rating as of

Morningstar‘s Stock Analysis DEO

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price

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5-Star Price

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Economic Moat

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Capital Allocation

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Lowering Our Uncertainty Rating for Diageo to Low From Medium

Business Strategy and Outlook

| Philip Gorham, CFA, FRM |

Diageo was created in 1997 following the merger of Grand Metropolitan and Guinness. Mergers and acquisitions remain part of the firm's DNA, and subsequent transactions--some transformative, others bolt-on--have established Diageo as a global industry leader. Although the industry is fairly concentrated (we estimate a four-firm concentration ratio of 0.6, above many other fast-moving consumer goods categories, including the global brewing industry at 0.5), we believe there is more consolidation to come. Outside the top five firms, the industry is highly fragmented, and regional players often dominate in niche product categories or local markets. These firms present a new wave of merger opportunities for the industry consolidators, including Diageo, to strengthen their presence in developing markets.

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Key Statistics DEO

Company Profile DEO

Business Description

The product of a merger between Grand Metropolitan and Guinness in 1997, Diageo is one of the world's leading producers of branded premium spirits, approximately level with Kweichow Moutai in revenue terms. It also produces and markets beer and wine. Brands include Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Tanqueray gin, Baileys Irish Cream, and Guinness stout. Diageo also owns 34% of premium champagne and cognac maker Moet Hennessy, a subsidiary of French luxury-goods maker LVMH Moet Hennessy-Louis Vuitton, and a near-55% stake in India's United Spirits.

Contact
16 Great Marlborough Street
London, W1F 7HS, United Kingdom
T +44 2079479100
Industry Beverages - Wineries & Distilleries
Most Recent Earnings Jun 30, 2008
Fiscal Year End Jun 30, 2023
Employees 28,558

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