Business Strategy and Outlook
| Julie Utterback, CFA |CVS aims to be the most customer-centric health company in the United States and has spent over a decade positioning itself as a leader in healthcare services, with the acquisitions of pharmacy benefit manager Caremark (2007) and insurance provider Aetna (2018) defining its strategic direction. CVS' top-tier retail pharmacy, health insurer, and PBM franchises create the potential to improve health outcomes and even bend the healthcare cost curve for its clients.