Business Strategy and Outlook
| Julie Utterback |CVS aims to be the most customer-centric health company in the United States and has spent over a decade positioning itself as a leader in healthcare services, with the acquisitions of pharmacy benefit manager Caremark (2007) and insurance provider Aetna (2018) defining its strategic direction. CVS' top-tier retail pharmacy, health insurer, and PBM franchises create the potential to improve health outcomes and even bend the healthcare cost curve for its clients, and going forward, the firm hopes to add more primary care assets to that equation.