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Morningstar‘s Stock Analysis BB

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BlackBerry Is Seeking Growth From Cybersecurity and Connected Vehicles but Hasn’t Earned a Moat

Business Strategy and Outlook

| William Kerwin |

We think BlackBerry has positioned itself in rapidly growing markets that benefit from secular trends toward security and connectivity, but we think it has a long way to go to earn a durable competitive advantage. BlackBerry sells software into enterprise cybersecurity applications and embedded applications like cars. Its flagship enterprise product is the Spark suite, which combines unified endpoint management with endpoint protection. In the automotive market, BlackBerry’s QNX software powers infotainment systems, where it leads the market, as well as electronic control units and advanced driver-assistance systems.

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Business Description

BlackBerry, once known for being the world’s largest smartphone manufacturer, is now exclusively a software provider with a stated goal of end-to-end secure communication for enterprises. The firm provides endpoint management and protection to enterprises, specializing in regulated industries like government, as well as embedded software to the automotive, medical, and industrial markets.

2200 University Avenue East
Waterloo, ON, N2K 0A7, Canada
T +1 519 888-7465
Industry Software - Infrastructure
Most Recent Earnings May 31, 2022
Fiscal Year End Feb 28, 2023
Employees 3,325

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