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Zebra Technologies Corp Class A ZBRA Stock Quote

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Morningstar‘s Stock Analysis ZBRA

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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5-Star Price


Economic Moat


Capital Allocation


Zebra’s Supply Situation Is Improving, and Shares Look Cheap Considering Long-Term Demand

Analyst Note

| William Kerwin |

We maintain our $449 fair value estimate for narrow-moat Zebra Technologies after it reported strong second-quarter results and maintained its full-year outlook. Zebra is ably navigating a plethora of macroeconomic headwinds, and we remain confident in its long-term fundamentals. The supply and logistics environment is improving, and despite pressure from a strong dollar, underlying demand looks stable. We posit that Zebra can be a long-term beneficiary of a transient tight supply environment as businesses look to modernize their logistics and supply chain and accelerate digital transformation. Shares dipped as much as 8% on below-consensus third-quarter guidance, but we focus on a positive outlook for the fourth quarter and an improving environment into 2023. Investors have an attractive entry point, in our view.

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Key Statistics ZBRA

Company Profile ZBRA

Business Description

Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

3 Overlook Point
Lincolnshire, IL, 60069
T +1 847 634-6700
Industry Communication Equipment
Most Recent Earnings Jun 30, 2022
Fiscal Year End Dec 31, 2022
Stock Type Cyclical
Employees 9,800