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Hostess Brands Inc Class A TWNK Stock Quote

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Morningstar‘s Stock Analysis TWNK

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Steeper Prices Aren't Damping Consumer Demand for Narrow-Moat Hostess' Products

Rebecca Scheuneman, CFA Senior Equity Analyst

Business Strategy and Outlook

| Rebecca Scheuneman, CFA |

In the past five years, Hostess averaged 6% organic sales growth, materially outpacing the 2%-3% growth of the sweet treats categories per Euromonitor. Market share gains were driven by compelling innovations, as Hostess has developed an effective innovation process due to significant investments in talent and tools over the last few years. Hostess mines consumer data to better understand the factors that drive snacking occasions, analyzes where current offerings are not meeting consumer needs, and develops products that specifically target these needs. Hostess has identified five snacking occasions it will focus on that represent a collective market of $50 billion (in relation to the $15 billion market that it currently operates in), with each occasion growing at a mid-single-digit pace. These occasions are morning sweet start, lunchbox, afternoon reward, immediate consumption, and afternoon sharing.

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Business Description

Hostess Brands is the second-largest U.S. provider of sweet baked goods under the Hostess, Voortman, and Dolly Madison group of brands, including Twinkies, Cupcakes, Ding Dongs, Ho Hos, Donettes, and Zingers. In 2018, Hostess expanded its breakfast offerings with the purchase of Aryzta’s breakfast assets (the Cloverhill business), including a branded business and private-label deals, and in 2020 entered the cookie category via the Voortman tie-up. Although its roots stem from the 1919 launch of the Hostess Cupcake, the company filed for bankruptcy in 2012. Investors purchased the brands and restarted production in 2013, followed by a 2016 initial public offering. Most products are sold in the U.S., although third parties distribute some product to Mexico, the United Kingdom, and Canada.

7905 Quivira Road
Lenexa, KS, 66215
T +1 816 701-4600
Industry Packaged Foods
Most Recent Earnings Sep 30, 2022
Fiscal Year End Dec 31, 2021
Employees 2,600

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