Business Strategy and Outlook
| Ali Mogharabi |Magnite, formerly The Rubicon Project, has successfully transitioned from an online digital ad exchange platform to one of the leading complete independent sell-side platforms in the programmatic digital ad market. The firm continues to focus on the connected TV, or CTV, market which we estimate will grow around 21% per year in the U.S. through 2027. With publishers such as Disney, Fox, and fuboTV expanding CTV inventory, we think Magnite’s revenue growth can outpace the market.