Skip to Content
Morningstar

Alphabet Inc Class C GOOG Stock Quote

Morningstar Rating
| Rating as of

Morningstar‘s Stock Analysis GOOG

Valuation
Currency in USD
Is it the right time to buy or sell?
Find out with Morningstar Investor
Is it the right time to buy or sell?
Find out with Morningstar Investor

1-Star Price

INVESTOR

5-Star Price

INVESTOR

Economic Moat

INVESTOR

Capital Allocation

INVESTOR

Alphabet Missed Q2 Expectations, but Cloud Growth Impressive and Advertising Intact; FVE now $169

Ali Mogharabi Senior Equity Analyst

Business Strategy and Outlook

| Ali Mogharabi |

Alphabet dominates the online search market with 80%-plus global share for Google, via which it generates strong revenue growth and cash flow. We expect continuing growth in the firm’s cash flow, as we remain confident that Google will maintain its leadership in search. We foresee YouTube contributing more to the firm’s top and bottom lines, and we view investments of some of that cash in moonshots as attractive. Whether they will generate positive returns remains to be seen, but they do present significant upside.

Unlock Our Full Analysis With Morningstar Investor

Key Statistics GOOG

More

Company Profile GOOG

Business Description

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google’s other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet’s moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), faster internet access to homes (Google Fiber), self-driving cars (Waymo), and more. Alphabet’s operating margin has been 25%-30%, with Google at 30% and other bets operating at a loss.

Contact
1600 Amphitheatre Parkway
Mountain View, CA, 94043
T +1 650 253-0000
Sector Communication Services
Industry Internet Content & Information
Most Recent Earnings Jun 30, 2022
Fiscal Year End Dec 31, 2022
Employees 174,014

Related News GOOG

Market Update

Never Mind Growth vs. Value Stocks, Look to Beta

Why investors should be focusing on stock volatility instead of style.
Lauren Solberg
Market Update

What Does Palo Alto Networks' Stock Split Mean for Investors?

The wide-moat cybersecurity company is scheduled to split its shares for the first time.
Jakir Hossain
Market Update

7 Undervalued Small- and Mid-Cap Quality Stocks

Easily overlooked stocks like Bath & Body Works and Paramount have strong fundamentals and room to run.
Lauren Solberg
Market Update

What Does Tesla's Stock Split Mean for Investors?

It will mark the second stock split for the electric vehicle maker in the past two years.
Jakir Hossain
Market Update

These Wide-Moat Stocks Are Gaining Ground

Quality stocks including Microsoft and Amazon have outperformed since the market low in June, but they're still undervalued.
Lauren Solberg
Market Update

Second-Quarter Earnings So Far Aren’t Great for Stocks, but They’re Good Enough

The bounce in the market is being helped by corporate earnings that are coming better than some had feared.
Sandy Ward
US Videos

3 Undervalued Stocks Top Fund Managers Like

These stocks are among the holdings of some of the highest-rated concentrated fund managers.
Susan Dziubinski
Stock Strategist

Alphabet Stock Is a Buy After Split

Google’s dominance in search is unmatched, and YouTube should boost the top and bottom lines, says Morningstar’s analyst.
Ali Mogharabi
Market Update

What Does Google’s Stock Split Mean for Investors?

Google's parent company will have a fair value estimate of $180 after its 20-to-1 stock split.
Jakir Hossain
Quarter-End Insights

Selloff Leaves Strong Companies Looking Cheap in Communication Services

The increasingly negative sentiment around online advertising, and Meta in particular, remains unwarranted.
Michael Hodel
Market Update

What Does Shopify’s Stock Split Mean for Investors?

The e-commerce company’s shares will have a fair value estimate of $45 following the planned 10-1 split.
Jakir Hossain
Market Update

Energy Is Powering Large-Value Fund Performance

Some funds are bucking the trend.
Benjamin Slupecki
Market Update

What Does Amazon's Stock Split Mean for Investors?

Amazon's stock will have a fair value estimate of $192 per share following 20-1 split.
Jakir Hossain
Market Update

Which of the Largest Stocks Are Undervalued?

After the market’s decline, five of the biggest names are now undervalued.
Jakir Hossain
Sustainability Matters

Climate, Diversity Resolutions Among Key Themes in This Year’s Proxy Season

Five things you should know from Sustainalytics' stewardship director Jackie Cook.
Leslie Norton
Stock Analyst Update

Alphabet's Q1 YouTube Softness Is Temporary

Strong growth in search advertising and cloud were partially offset by higher-than-anticipated deceleration at YouTube.
Ali Mogharabi
ETF Specialist

ETFs Close a Turbulent Quarter With Strong Inflows

U.S. stocks found their footing, bonds backpedaled, and commodities ETFs continued to cruise in March.
Ryan Jackson
The Short Answer

What Is a Stock Split?

Companies like to play with the price of their stocks. Here’s why and what you should know.
Ruth Saldanha
US Videos

What Rising Interest Rates May Mean for Stocks and Bonds

And where to invest new money today.
David Sekera
Sustainability Matters

What to Expect From the 2022 Proxy Season

On the shareholder ballots this year: climate, lobbying transparency, gender and racial pay equity, diversity, and Carl Icahn's fight for animal rights.
Leslie Norton