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Alphabet Inc Class C GOOG Stock Quote

| Rating as of

NASDAQ: GOOG

Last close prices updated as of Feb 03, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 105.22
  • Sector Communication Services
  • Industry Internet Content & Information
  • Investment Style Large Growth
  • Day Range 103.30  –  108.02
  • Year Range 83.45  –  144.16
  • Market Cap 1.3619 Tril
  • Volume / Avg 36.8 Mil /  25.0 Mil
  • Price / Sales 4.90
  • Price / Book 5.26
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis GOOG

Valuation
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Is it the right time to buy or sell?

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5-Star Price

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Economic Moat

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Capital Allocation

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Macroeconomic Headwinds Keep Pressure on Alphabet’s Advertising; Cloud Remains Bright Spot; $154 FVE

Ali Mogharabi Senior Equity Analyst

Analyst Note

| Ali Mogharabi |

We are reducing our fair value estimate for Alphabet to $154 (from $160) as the firm’s fourth-quarter results displayed the impact of the macroeconomic environment on its ad business, which represents nearly 80% of total revenue. However, we are also pleased with continuing strong growth in the subscription and cloud businesses. With less uncertainty about the economy and an increasing focus on cost efficiency, we expect ad revenue growth to return in the second half of this year, followed by margin expansion in 2024. We expect further investments in artificial-intelligence-based products, thereby limiting margin expansion over the next five years. In the meantime, we welcome the firm’s continuing share repurchase as the stock still trades at a significant discount to our fair value estimate.

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Key Statistics GOOG

Company Profile GOOG

Business Description

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google’s other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet’s moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), faster internet access to homes (Google Fiber), self-driving cars (Waymo), and more. Alphabet’s operating margin has been 25%-30%, with Google at 30% and other bets operating at a loss.

Contact
1600 Amphitheatre Parkway
Mountain View, CA, 94043
Industry Internet Content & Information
Employees 190,234

Related Articles GOOG

FAQs for Alphabet Inc Class C Stock

No. GOOG does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

GOOG’s market cap is 1.36 Tril.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

GOOG’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

GOOG’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare GOOG’s historical performance against its industry peers and the overall market.