Skip to Content

eBay Inc EBAY Stock Quote

| Rating as of


Last close prices updated as of Feb 03, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 50.66
  • Sector Consumer Cyclical
  • Industry Internet Retail
  • Investment Style Mid Blend
  • Day Range 50.11  –  51.31
  • Year Range 35.92  –  60.66
  • Market Cap 27.4911 Bil
  • Volume / Avg 3.8 Mil /  5.2 Mil
  • Price / Sales 2.95
  • Price / Book 5.66
  • Forward Div Yield 1.74%
  • Trailing Div Yield 1.74%

Morningstar‘s Stock Analysis EBAY

Currency in
Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Value-Driven Assortment Should Render eBay More Downturn Resistant Than Market Prices Suggest

Sean Dunlop Equity Analyst

Business Strategy and Outlook

| Sean Dunlop |

With divestitures of Stubhub, eBay Classifieds, and eBay Korea largely in the rearview mirror, narrow-moat eBay's business looks remarkably similar to its genesis: a lively e-commerce platform connecting hundreds of millions of buyers and sellers worldwide, with an emphasis on used, liquidation, and refurbished goods. The firm's strategic pivot strikes us as a competitive necessity, with unsuccessful forays into logistics and first-party inventory, and auxiliary services seeing the bulk of business-to-consumer, or B2C, sales migrate toward larger peers with sprawling store footprints, scaled fulfillment networks, or extensive buyer and seller features. Nonetheless, the core eBay Marketplace business should have plenty of room to run, considering management's estimated $500 billion total addressable market for non-new, seasoned goods (which comprise 90% of platform GMV), and could benefit from swelling interest in resale markets and a broader rollout of the firm's focused category approach (targeting 50% of gross merchandise volume, or GMV, in those categories by 2025).

Unlock Our Full Analysis With Morningstar Investor

Key Statistics EBAY

Company Profile EBAY

Business Description

eBay operates one of the largest e-commerce marketplaces in the world, with $87 billion in 2021 gross merchandise volume, or GMV, rendering the firm the sixth-largest global e-commerce company. eBay generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 142 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2021. eBay generates just north of 50% of its GMV in international markets, with a large presence in the U.K., Germany, and Australia.

2025 Hamilton Avenue
San Jose, CA, 95125
Industry Internet Retail
Employees 10,800

Related Articles EBAY

FAQs for eBay Inc Stock

Yes. EBAY has a forward dividend yield of 1.74%. See EBAY’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

EBAY’s market cap is 27.49 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

EBAY’s stock style is Mid Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

EBAY’s price/sales is 2.95.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

EBAY’s price/forward earnings is 12.06.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

EBAY’s price/book is 5.66.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See EBAY’s valuation ratios compared to the Market Index.

EBAY’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare EBAY’s historical performance against its industry peers and the overall market.