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eBay Inc - Stock Quote EBAY

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Morningstar's eBay Inc Stock Analysis

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EBay's KnownOrigin Purchase Seems to Have More to Do With Technology Than NFTs; Shares Undervalued

Sean Dunlop Equity Analyst

Analyst Note

| Sean Dunlop |

Narrow-moat eBay announced its acquisition of nonfungible token marketplace KnownOrigin, citing the target's proficiency in blockchain-enabled digital collectibles and eBay's own technology-led reimagination in the press release. The terms were undisclosed. We expect neither the acquisition price nor the U.K.-based NFT marketplace's turnover to materially affect consolidated financials, and we plan to maintain our $65 fair value estimate for eBay. The shares look meaningfully undervalued.

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eBay Inc's Company Profile

Business Description

eBay operates one of the largest e-commerce marketplaces in the world, with $87 billion in 2021 gross merchandise volume, or GMV, rendering the firm the sixth- largest global e-commerce company. eBay generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 147 million buyers and roughly 20 million sellers across almost 190 global markets. eBay generates just north of 50% of its GMV in international markets, with a large presence in the U.K., Germany, and Australia.

2025 Hamilton Avenue
San Jose, CA, 95125
T +1 408 376-7108
Sector Consumer Cyclical
Industry Internet Retail
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2022
Stock Type Cyclical
Employees 10,800

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