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Criteo SA ADR - Stock Quote CRTO

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Morningstar's Criteo SA ADR Stock Analysis

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Is it the right time to buy or sell?

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Criteo Lessening Dependency on Retargeting

Ali Mogharabi Senior Equity Analyst

Business Strategy and Outlook

| Ali Mogharabi |

On the back of the growing digital ad market, Criteo stood out among many ad-tech companies as it added clients, increased its top line, and expanded margins to remain profitable and cash flow positive. However, limitations brought forth Apple’s Intelligent Tracking Prevention, or ITP, and its removal of Identifiers for Advertisers, or IDFA, and Google’s plan to abandon cookies before 2022 may adversely affect Criteo’s ability to capture additional user data, in turn weighing on the firm’s machine-learning capabilities, ad purchase and placement, and client growth. For this reason, we view Criteo as a no-moat company.

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Criteo SA ADR's Company Profile

Business Description

Headquartered in Paris, Criteo is one of the leading ad-tech companies in the growing digital ad market. Its technology, mainly the Criteo Engine, allows advertisers to launch multichannel and cross-device marketing campaigns in real time using retarget digital display ads. With real-time return on investment analysis of the ads, the firm’s clients can adjust their marketing strategies dynamically.

32 Rue Blanche
Paris, 75009, France
T +33 140402290
Sector Communication Services
Industry Advertising Agencies
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2021
Stock Type
Employees 2,781