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Criteo SA ADR CRTO Stock Quote

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Last close prices updated as of Jan 27, 2023, 4:00 AM EST | USD | BATS BZX Real-Time Price
  • Last Close 29.67
  • Sector Communication Services
  • Industry Advertising Agencies
  • Investment Style
  • Day Range 29.06  –  29.80
  • Year Range 20.56  –  36.93
  • Market Cap 1.7865 Bil
  • Volume / Avg 55.0 /  320,456.9
  • Price / Sales 0.89
  • Price / Book 1.71
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis CRTO

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

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5-Star Price


Economic Moat


Capital Allocation


Criteo Lessening Dependency on Retargeting

Ali Mogharabi Senior Equity Analyst

Business Strategy and Outlook

| Ali Mogharabi |

On the back of the growing digital ad market, Criteo stood out among many ad-tech companies as it added clients, increased its top line, and expanded margins to remain profitable and cash flow positive. However, limitations brought forth Apple’s Intelligent Tracking Prevention, or ITP, and its removal of Identifiers for Advertisers, or IDFA, and Google’s plan to abandon cookies before 2022 may adversely affect Criteo’s ability to capture additional user data, in turn weighing on the firm’s machine-learning capabilities, ad purchase and placement, and client growth. For this reason, we view Criteo as a no-moat company.

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Key Statistics CRTO

Company Profile CRTO

Business Description

Headquartered in Paris, Criteo is one of the leading ad-tech companies in the growing digital ad market. Its technology, mainly the Criteo Engine, allows advertisers to launch multichannel and cross-device marketing campaigns in real time using retarget digital display ads. With real-time return on investment analysis of the ads, the firm’s clients can adjust their marketing strategies dynamically.

32 Rue Blanche
Paris, 75009, FRA
Industry Advertising Agencies
Employees 2,781

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FAQs for Criteo SA ADR Stock

No. CRTO does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

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CRTO’s market cap is 1.79 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

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CRTO’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare CRTO’s historical performance against its industry peers and the overall market.