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Booking Holdings Inc BKNG Stock Quote

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Last close prices updated as of Feb 06, 2023, 4:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 2455.07
  • Sector Consumer Cyclical
  • Industry Travel Services
  • Investment Style Large Growth
  • Day Range 2,425.91  –  2,474.87
  • Year Range 1,616.85  –  2,715.66
  • Market Cap 95.8078 Bil
  • Volume / Avg 246,081.0 /  327,948.3
  • Price / Sales 6.24
  • Price / Book 25.95
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis BKNG

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Is it the right time to buy or sell?

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Economic Moat


Capital Allocation


Booking Holdings' Network Advantage Strengthening Amid Near-Term Economic Uncertainty

Dan Wasiolek Senior Equity Analyst

Business Strategy and Outlook

| Dan Wasiolek |

While COVID-19, inflation, and currency concerns continue to be overhangs on Booking's near-term travel demand, we see the company exhibiting solid financial health. Further, we expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.

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Key Statistics BKNG

Company Profile BKNG

Business Description

Booking is the world’s largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including, Agoda, OpenTable, and, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

800 Connecticut Avenue
Norwalk, CT, 06854
Industry Travel Services
Employees 20,700

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FAQs for Booking Holdings Inc Stock

No. BKNG does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

BKNG’s market cap is 95.81 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

BKNG’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

BKNG’s price/sales is 6.24.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

BKNG’s price/forward earnings is 20.37.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

BKNG’s price/book is 25.95.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See BKNG’s valuation ratios compared to the Market Index.

BKNG’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare BKNG’s historical performance against its industry peers and the overall market.