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British American Tobacco PLC BATS Stock Quote

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British American Tobacco Offers Value but Lags Philip Morris in the Race for Cigarette Alternatives

Business Strategy and Outlook

| Philip Gorham, CFA, FRM |

The advent of e-cigarettes has created the most significant change in the industry since the 1960s. Early forms of e-cigarettes have existed for a generation, but with the consumer arguably less brand-loyal and more aware of health issues than ever before, the industry is on the cusp of a seismic shift to next-generation products. It seems likely that conventional tobacco will remain the driving force of the industry profit pool for at least the next decade, but Big Tobacco manufacturers are nevertheless placing their bets on the new categories most likely to win share of smokers.

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Key Statistics BATS

Company Profile BATS

Business Description

Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.

Globe House, 4 Temple Place
London, WC2R 2PG, United Kingdom
T +44 2078451000
Industry Tobacco
Most Recent Earnings Dec 31, 2008
Fiscal Year End Dec 31, 2022
Employees 2,500

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