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ANTA Sports Products Ltd - Stock Quote 02020

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Morningstar's ANTA Sports Products Ltd Stock Analysis

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Anta’s Rich Brand Portfolio Paves the Way for Sales and Margin Expansion

Ivan Su Senior Equity Analyst

Business Strategy and Outlook

| Ivan Su |

Anta started out China’s largest homegrown sportswear brand with a reputation for value-for-money products targeted at the midmarket. The group’s core Anta brand, contributing to approximately 40% of total revenue, is set to expand its presence in lower-tiered Chinese cities as a reasonable alternative to expensive international brands such as Nike and Adidas. While a portion of its customers will eventually trade up to these costlier brands, economic growth and improving affordability in China will also allow Anta to benefit as others trade up to its products from even lower-end domestic alternatives.

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ANTA Sports Products Ltd's Company Profile

Business Description

Anta Sports is the largest Chinese sportswear company, engaging in the design, manufacturing, and marketing of sportswear. Brands under Anta’s management include the Anta core brand, Fila, Descente, Sprandi, Kolon, and KingKow. As of the end of 2020, the company had 12,260 stores, of which 9,922 were Anta stores and 2,006 were Fila stores.

Contact
Anta Headquarters Building, Dongshan Industrial Zone, Chidian Town
Jinjiang, 362212, China, People's Republic of
T +86 59585929999
Sector Consumer Cyclical
Industry Leisure
Most Recent Earnings
Fiscal Year End Dec 31, 2022
Stock Type
Employees 52,000