Business Strategy and Outlook| Shane Ponraj, CFA |
With a consistent share of roughly 60% across developed markets, Cochlear is the market leader in cochlear implants. Cochlear implants became the standard of care many years ago for children in developed markets with profound hearing loss or deafness. With this market segment largely penetrated, the company is looking elsewhere for growth. Developed market adults are the next primary focus, and emerging-market children after that.