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David Lau: Taking High Commissions Out of Annuities

The DPL Financial Partners CEO discusses disentangling annuities and life insurance from their high-cost, high-commission roots—and why fixing long-term-care coverage could be next.

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Our guest on the podcast today is David Lau, founder and CEO of DPL Financial Partners, which develops and distributes low-cost, commission-free insurance and annuity products. In addition, DPL Financial Partners provides tools and educational resources for registered investment advisors and individual investors. Prior to founding DPL, David was chief operating officer of Jefferson National and before that he was principal and co-founder of the Oysterhouse Group, a management consulting firm. He also served as chief marketing officer of E-Trade Bank and its predecessor TeleBank. David received his bachelor's degree in economics from the College of William and Mary.



DPL Financial Partners


Annuities—Product Overview

Your Guide to Annuities

Kerry Pechter: How Annuities Fit Into the Retirement Income Puzzle,” The Long View podcast,, May 4, 2021.

DPL Financial RIA Survey Shows Continued Uptick in Annuity Usage,”, Sept. 30, 2021.

Another Reason Advisors Are Warming to Annuities,” by Bernice Napach,, Sept. 30, 2021.

Talk Your Book: Rethinking the 4% Rule,” Podcast With Wade Pfau and David Lau,, May 2, 2022.

DPL Financial Partners Launches Commission-Free MYGA Marketplace for RIAs,”, Dec. 2, 2021.

MYGA Marketplace

A Day at DPL With Wade Pfau | How to Use a Fixed Index Annuity,” by Wade Pfau,, Feb. 3, 2020.

Too Much ‘Hocus Pocus,’ ” by Kerry Pechter,, June 4, 2021.

Taxes and Asset Location

The Tax-Efficient Frontier: Improving the Efficient Frontier With the Power of Tax Deferral,” by David Lau,, Sept. 8, 2021.

David Lau on Ways to Enhance the Tax Efficient Frontier at NAPFA Session,” by John Sullivan,, May 19, 2011.


Long-Term Care a Big Question in Pandemic,” by Emile Hellez,, July 2, 2020.