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Grey Poupon launches $30 limited-edition white wine

Grey Poupon announced the limited-time launch of La Moutarde Vin, a white wine infused with mustard seeds priced at $30. Known for its advertisements that portray Grey Poupon as a fancy addition to a meal, the brand calls La Moutarde Vin a "celebration" of Viognier, the kind of wine used in the mustard's recipe. The item is available on the Grey Poupon website while supplies last and comes with a jar of Grey Poupon mustard. Grey Poupon is a Kraft Heinz Co. (KHC) brand. Kraft Heinz stock is up 7% for the year to date while the S&P 500 index has gained 16.2% for the period.

-Tonya Garcia


(END) Dow Jones Newswires

10-05-21 2009ET

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