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Italian Competition Authority Launches Probe Into British American Tobacco

   By Cecilia Butini 
 

The Italian Competition Authority, or AGCM, said Monday that it has launched an inquiry into British American Tobacco PLC's Italian operations.

According to the regulator, three Italian influencers who had a commercial agreement with BAT Italia SpA posted content related to BAT's Glo Hyper tobacco-heating device without disclaiming the promotional nature of the posts.

AGCM said the antitrust section of Italy's financial crime investigation unit carried out an inspection at BAT's offices on May 27.

BAT Italia didn't respond to a request for comment on the matter.

 

Write to Cecilia Butini at cecilia.butini@wsj.com

 

(END) Dow Jones Newswires

May 31, 2021 11:35 ET (15:35 GMT)

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