Best Interest Advice for Your Clients

Powering Your Regulation Best Interest Solutions at Scale

Reg BI Solutions Designed for Your Firm

We believe putting the investor first enables advisors to grow their practices while continuing to act as stewards of capital. We also champion the notion that efficiency is driven by consistency, integration, and connectivity of advisor tools. Our common data, research, and technology solutions can meet your firm’s regulatory requirements and enhance productivity in a way best suited to your business.


Provide data and information for advisors to perform their own analysis and determine reasonable recommendations.

Research and Guidance

Surface curated analysis and insights, offering guidance for best-interest-based decisions and goal planning.


Deliver asset allocation and investment advice, developed through a common, codified process.

Determine Your New Standard


Evaluate the reasonableness of recommendations.

Empower advisors to select investments and determine reasonably available alternatives with data on performance, risk attributes, fees, and proprietary ratings.

Key advisor activities:

  • Screen product shelf for alternative investments
  • Compare alternatives on risk, ratings, fees, and performance
  • Validate and select final recommendation
  • Generate and archive reports


Align portfolios with investor’s goals.

Capture, prioritize, and align client goals to asset allocation and investment portfolios. Then document and communicate client’s best interests seamlessly.

Key advisor activities:

  • Know your client
  • Document client objectives
  • Make a plan with your client
  • Link goals to investment plans
  • Generate and archive reports


Rollover with confidence using portfolios focused on transparency.

Empower more informed recommendations surrounding defined contribution plan rollovers to IRAs or annuities in your clients’ best interest.

Key advisor activities:

  • Search DC Plan lookup
  • Evaluate fee details
  • Assess client fit
  • Make an investment or model selection
  • Review best interest scorecards
  • Generate and archive reports


Design investment lineups that serve clients’ best interests.

Support informed decisions with due diligence scorecards and reports, select lists, and data coverage on prospectus fees, share classes, and more.

Key advisor activities:

  • Qualitative research, ratings, and reports
  • Investment selection
  • Analyst access
  • Global fund reports
  • Comprehensive data feeds

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Spend more time on client engagement with vetted investment strategies.

Access a wide range of multi-asset and separately managed portfolios that are built and managed to help you focus holistically on your clients.

Key capabilities:

  • Asset allocation strategies
  • Outcome-based strategies
  • Select equity strategies

Explore related Morningstar offerings:

Morningstar Managed Portfolios ›

Review Regulatory Insights


Learn About RegBI and the Consequences
of Inaction


Understand the Impact of RegBI on
Your Business


Explore How Technology Enhances
RegBI Practices

Explore the Difference

Seamless Scalability

Access solutions built on existing data and technology to meet your June 30 deadline in a manner that meets your scale requirements.

Unique Interoperability

Leverage common data and research applications with the flexibility of component technology that easily embeds into any workflow.

Integrity Born of Quality

Tap into our foundational data offerings—steeped in the most meticulous quality assurance —to deliver timely, accurate data inputs.

A Trusted Source

Adopt a category system that sets the industry standard for determining Reasonably Available Alternatives.

Experience and Thought Leadership

Draw upon vetted expertise to develop innovative approaches to asset allocation, research, and portfolio management

Seamless Delivery

Implement tailored solutions integrated with your existing systems through APIs, SSO, or data feeds - creating centralized data consistency.

Understanding the impact of Regulation Best Interest

Brokers have been caught in the middle of a major policy fight over the past 10 years, as lawmakers debate whether they should have a fiduciary duty to their clients, act in their clients’ best interests, or simply stick with the existing suitability rules. With the SEC’s latest rule, Regulation Best Interest, broker/dealers will either have to eliminate, or disclose and mitigate, material conflicts of interest, as well as, enhance their evaluation of suitability. In this paper, we explore key elements of Regulation Best Interest and its likely impact on broker/dealers.

Ready to See for Yourself?

See how Morningstar’s Regulation Best Interest solutions can help you help investors build a better financial future.

Morningstar’s Regulation Best Interest solutions are part of Morningstar’s Financial Planning Solutions.