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R.J. Hottovy

R.J. Hottovy

R.J. Hottovy, CFA, is a consumer strategist for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He is responsible for consumer discretionary and staples research. He has covered the consumer sector as an analyst and director of global consumer equity research for Morningstar since joining the company in 2008, and specializes in a broad range of consumer categories including restaurants, footwear and apparel retailers, consumer electronics retailers, fitness clubs, home improvement and furnishing retailers, and consumer product manufacturers.

Before joining Morningstar, Hottovy was a director and senior stock analyst for Next Generation Equity and an analyst for William Blair & Co., specializing in a wide range of retail and consumer product companies. He also spent two years at Deutsche Bank, covering waste management, water utilities, and equipment rental stocks.

Hottovy holds a bachelor’s degree in finance and a second degree in computer applications from the University of Notre Dame, where he graduated magna cum laude. He also holds the Chartered Financial Analyst® designation and is a member of the CFA Institute and the CFA Society of Chicago.


As online purchasing becomes the norm among consumers, many retailers are increasing promotional activity and engaging in price wars to drive store traffic, says Morningstar's R.J. Hottovy.

Some categories in the sector are more conducive to moats than others, but Morningstar's Matt Coffina, R.J. Hottovy, and Erin Lash say opportunities exist among beverage and tobacco firms.

The firm's third-quarter results reinforce its channel, brand, and geographic expansion opportunities and demonstrate that Starbucks remains one of the most dynamic consumer cyclical names, says Morningstar's R.J. Hottovy.

The Internet giant's network effect, mobile capabilities, and PayPal platform have it positioned for long-term growth, say Morningstar's Matt Coffina and R.J. Hottovy.

The prospects for the firm's Kindle Fire products are strong, and despite the per-share loss, Amazon's foundation for long-term margin expansion is intact, says Morningstar's R.J. Hottovy.

We're maintaining our fair value estimate for now, but we'll be carefully monitoring the effects of the struggling retailer's transformational efforts on the business, says Morningstar's R.J. Hottovy.