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Advisor Insights

How Advisors Can Help Preservers and Followers Succeed

These two investor types have investing strengths and weaknesses. Here’s how to best advice each.

This is the third article in a series focusing on behavioral investor types and intended to help advisors strengthen their relationships with their clients by helping them better understanding clients' financial personalities. Once advisors understand the various investor types at play, they can adjust their advisory approach for each type. 

Last month’s article introduced four behavioral investor types. Today we'll take a deeper dive into the into Preservers and Followers, reviewing the "upside" and "downside" of working with these two specific investor types and providing suggestions about how to advise these types of clients. (We'll cover Independents and Accumulators in depth next month.)