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Rekenthaler Report

There Are No Universal Savings Rules

Too little for one person may well be too much for another.

The Trend Killer
We now know the length of the Twitter lifecycle: 13 days.

On May 12, MarketWatch retweeted an article that had been published four months earlier (as well as previously tweeted). For its part, that article cited a Fidelity chart that had been printed six months previously. Twitter thundered. Within a week, the tweet's recommendation that Americans hold twice their annual salaries in retirement savings by age 35 had become so popular as to be an Internet meme.