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Rekenthaler Report

ETFs Aren't Always What They Seem

The curious disappearance of the company called PureFunds.

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Here Today, Gone Tomorrow
(Note: This column owes a large debt to "Who Actually Owns Your ETF?," from ETF.com's Dave Nadig. Although Mr. Nadig took the discussion in quite a different direction, most of the fact-finding is his.)

Some things about funds are abstruse, but not which company runs the show. If a fund is called Vanguard or Fidelity or T. Rowe Price, then Vanguard or Fidelity or T. Rowe Price calls the shots. It's really that simple.

John Rekenthaler does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.