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Harley-Davidson: A Good Time to Hop On

The wide-moat hog-maker is trading at a significant discount and should manage to grow annual unit sales for years to come.


Jaime Katz: Harley-Davidson (HOG) is one of our wide-moat names currently trading at a significant discount to our $68 fair value estimate.

Despite some near-term hiccups from foreign exchange and competitive discounting in the domestic market, we believe the brand loyalty the company has garnered over the last hundred years will help continue to generate rising unit sales over time--particularly as international and outreach consumers are focused on increased global brand penetration.

Jaime M. Katz does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.