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Google Searches for Ad Market Domination

As it provides products that consumers use across the Internet, it broadens advertisers' reach.

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With a dominant Internet search product as its foundation,  Google (GOOG)/(GOOGL) has built an impressive portfolio that individuals use frequently, beyond search. These new products allow advertisers to reach out to potential customers multiple times, in multiple ways.

As consumers use multiple devices in a post-PC world, these changing behaviors shine a light on other successful products Google has built in order to keep a hold on users and provide a greater benefit to advertisers. Google's mobile operating system and browser help to unify users' experience as they move from one device to another. The firm's success in products such as Gmail, the Chrome browser, and Google Maps provides a cohesive experience for users and helps Google show more relevant ads.

Rick Summer does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.