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Brands Key to Consumer Moats

Brand power can create strong competitive advantages in the consumer sector, but cost advantages and network effects also can play big roles.

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Jeremy Glaser: For Morningstar, I'm Jeremy Glaser. In our new book, Why Moats Matter, we delve into the importance of finding companies with strong competitive advantages. I'm here with R.J. Hottovy, our consumer equity strategist, to look at that consumer space.

R.J., thanks for joining me.

Jeremy Glaser does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.