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Black Friday Trends Here to Stay

As online purchasing becomes the norm among consumers, many retailers are increasing promotional activity and engaging in price wars to drive store traffic, says Morningstar's R.J. Hottovy.

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Jeremy Glaser: For Morningstar, I’m Jeremy Glaser. I am here today with R.J. Hottovy. He is Morningstar's director of consumer equity research. We're going to look at the holiday shopping season and see who is well-positioned.

R.J., thanks for joining me today.

Jeremy Glaser has a position in the following securities mentioned above: MSFT. Find out about Morningstar’s editorial policies.