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Don't Get Stuck in Stock Stereotypes

Investors too often use an atypical success story, such as Google, instead of the more common unsuccessful venture, when seeking a basis of comparison for a new investment idea.

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Jason Stipp: I'm Jason Stipp for Morningstar.

We've discussed a lot of the behavioral pitfalls that investors can fall into as they're making their investment selections, but one you might not have heard about is how stereotyping can impact your investment decisions.

Jason Stipp does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.