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Facebook a Future Advertising Force

Morningstar's Rick Summer sees Facebook and Google dominating the Internet advertising market as Facebook finds better ways to monetize its massive user base.

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Jeremy Glaser: For Morningstar, I'm Jeremy Glaser. Facebook has been one the most highly anticipated IPOs in years. I'm here today with senior analyst, Rick Summer to see if now is a good time to dive in or if investors should wait for a better opportunity.

Rick, thanks for joining me.

Jeremy Glaser does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.