Skip to Content
Stock Strategist Industry Reports

What Does Health-Care Reform Mean for Managed Care?

2009 could be a year of major regulatory change for the MCOs.

Mentioned: , , , , , , ,

With the Democrats back in control of both Congress and the White House--and with our health-care system facing ever-growing problems such as rising costs, underfunded entitlements, and a large number of uninsured--major health-care reform has returned to the national political debate in a way not seen since the early 1990s. Originally, we thought major reform was unlikely in 2009, thanks to even more immediate economic and budgetary concerns. But almost two months into the Obama presidency, health-care reform appears to be gaining more momentum than ever, and there is a very good chance that Congress will contemplate some historic policy shifts before the year is out. The managed care organizations, or MCOs, stand to be the most directly affected by changing U.S. health-care policy.

At Morningstar, we cover 12 of the largest publicly traded MCOs. As of Monday, March 16, four of these companies carried our 5-star rating:  UnitedHealth (UNH),  WellPoint (WLP),  Aetna (AET), and  Coventry Health Care (CVH). The rest were rated 4 or 3 stars. Only two carry our medium fair value uncertainty rating (UnitedHealth and WellPoint), while the rest are rated high or very high. These two medium-uncertainty firms carry our narrow economic moat rating, with the others rated at none. Regulatory uncertainty is one of the main factors keeping our moat ratings so low.

There are two fundamental assumptions underlying our coverage of the MCOs at this time. First, we believe that our fair value estimates represent a reasonable middle ground between the many potential outcomes of regulatory reform. Second, we believe that structural reform fundamentally undermining the managed-care business model (a shift to a single-payer, government-operated payment model) is currently very unlikely. Even so, the final outcome of regulatory reform remains highly uncertain. The best we can do is to closely monitor the situation as events unfold in Washington. We expect more clarity on policy direction as the year progresses, and if our thesis appears to have been flawed, we will not hesitate to alter it.

Below, we present the four most important generalized reform proposals of which we are currently aware, our opinion on their likelihood of being enacted, and their potential effect on the managed-care industry.

Cuts to Medicare Advantage
We think reimbursement cuts to MCOs participating in the Medicare Advantage (MA) program are all but certain. The President's preliminary budget proposal anticipates $177 billion in savings over 10 years from these cuts, which will be used to fund other health-care priorities. We believe that this reform is logical and that there will be little meaningful opposition (except from the MCOs, who will argue that it will mean lower benefits for seniors and could disadvantage rural areas, both of which are true).

The Medicare Payment Advisory Commission (MedPAC) estimated in its March report to Congress that in 2009, MA plans would cost the government 14% more per beneficiary, on average, than the cost of original Medicare. Private fee-for-service plans are the worst offenders, costing the government 18% more than original Medicare. MCOs submit bids against benchmarks to participate in the MA program, and the overpayments result from quirks in the way these benchmarks are set. Private fee-for-service plans were already slated to be eliminated in 2011, thanks to legislation passed last year. We expect reimbursement on HMO and PPO plans to be lowered to parity with original Medicare within a few years.

Because we had anticipated this reform, we believe it is properly accounted for in our models. The immediate effect of reimbursement cuts will be to lower revenue by the amount of the cuts. We expect most cuts to be passed through to members in the form of lower benefits (the extra payments had previously been used to fund extra benefits not available with original Medicare, such as lower cost sharing or prescription drug benefits). Medicare Advantage enrollments have been growing rapidly since 2003's Medicare Modernization Act--total enrollments nearly doubled in five years--thanks in large part to MA plans' more generous benefits. We expect this growth rate to slow dramatically, and there could even be membership attrition back into original Medicare. MCOs may be forced to accept lower margins in some regions in addition to cutting benefits, and some plans may exit unprofitable markets, further lowering enrollments.

Companies that will be most affected are those with a large concentration of Medicare Advantage business, such as  Humana (HUM),  HealthSpring (HS), Coventry Health Care, and UnitedHealth. The amount of membership attrition and margin contraction that will actually occur is uncertain, but we believe our models incorporate reasonable estimates of both factors.

Four Intertwined Proposals
Four reform proposals--guaranteed issue, community rating, individual mandate, and public subsidies--are closely related, which is why we have grouped them together. "Guaranteed issue" refers to laws that require health insurers to issue policies to any applicant, regardless of health status or pre-existing conditions. "Community rating" refers to laws that forbid health plans from charging different premiums on the basis of health status. An "individual mandate" refers to laws that require individuals to purchase insurance, similar to the way drivers in most states are required to carry liability insurance. Public subsidies would almost certainly be used to complement an individual mandate, to ensure that it did not place an undue financial burden on low-income families.

Some combination of these reforms has been proposed by several interested parties, including Sen. Max Baucus, D-Mont., in his white paper on health reform; Sen. Ron Wyden, D-Ore., in his Healthy Americans Act; America's Health Insurance Plans (the lobbying group for the health insurance industry); and the Commonwealth Fund. During the campaign, President Obama opposed an individual mandate for adults but was in favor of a mandate for children, and he was generally supportive of public subsidies, guaranteed issue, and community rating.

In our opinion, if any of these proposals were to be enacted, all of them would have to be enacted together. For example, guaranteed issue is meaningless without community rating (and vice versa), because insurers could just price relatively sick consumers out of the market (or deny policies at the going premium rate). If insurers are unable to medically underwrite policies, then consumers have to be forced to buy those policies through a mandate. Otherwise, guaranteed issue/community rating could lead to higher costs for everyone and little expansion of coverage, as relatively healthy consumers would opt out of insurance altogether at the going rate, waiting until they become sick to purchase insurance. In a functioning insurance market, healthy beneficiaries are needed to subsidize the costs of relatively unhealthy beneficiaries. Finally, an individual mandate would be infeasible for low-income families unless it were coupled with some combination of means-tested subsidies and expansion of the Medicaid program.

We are unsure of the odds of this sort of reform, but it seems more likely than not, as it would be the easiest route to universal coverage and receives support from most interest parties, including the MCOs. The main opposition we anticipate would be from deficit hawks in Congress, who are concerned about the fiscal consequences of public subsidies. Employers may also oppose any pay-or-play proposals, which would force them to offer health insurance or pay a penalty tax. This sort of reform would tend to entrench our current multi-payer system, which could draw opposition from health policy advocates who support a single-payer system.

Depending on its implementation, we think this kind of reform is likely to be a net positive for the MCOs, as it will give them access to nearly 46 million new customers. In the unlikely event that guaranteed issue and community rating were implemented without an individual mandate, it could potentially destroy the individual market through adverse selection, which would be a significant negative for the MCOs. Also, these sorts of reforms are often bundled with the idea of a new public plan competing with the private MCOs through some form of "insurance exchange." We discuss this possibility below under "Medicare-for-all."


Changes to the Tax Code
The U.S. tax code creates two important distortions to economic incentives with respect to health care. First, the tax code favors employer-sponsored health benefits over other forms of compensation, since these are tax-deductible to the employer but not taxable to the employee. This generally causes employers to offer more generous benefits than they would otherwise, helping to drive up health-care costs. Second, the tax code favors employer-sponsored insurance over individual insurance, since individual insurance must be purchased with aftertax dollars. The latter problem could be rectified by making individual insurance premiums tax-deductible, although this would contribute to cost inflation and act as a drain on the federal budget. Both incentive distortions could be solved (while also generating additional tax revenue) if the government were to treat employer-sponsored benefits as taxable income or forbid employers from deducting the costs of health benefits on their tax returns.

Although we think these sorts of tax code reform make economic sense, we doubt either will enjoy much support in Congress or in popular opinion. Taxing employer-sponsored benefits was a pillar of John McCain's health-care platform during the presidential campaign, and it was heavily derided by the Obama campaign at the time. It is also the key funding mechanism behind the Healthy Americans Act, and the foundation for the Congressional Budget Office's opinion that this plan would be budget-neutral (a laudable achievement). The New York Times recently reported that senior advisors to the President had indicated the administration would be open to taxing employer-sponsored benefits as a means to fund expansions of coverage to the uninsured, although Christina Romer, Chair of the Council of Economic Advisors, seemed to deny that claim at a subsequent appearance on Meet the Press.

If the tax exclusion on employer-sponsored health benefits were eliminated, it might be replaced by a refundable tax credit of similar value, which was the basic idea behind McCain's plan. However, offering a tax credit would mean that the tax code changes would create little incremental revenue. Not offering a tax credit would mean a very large tax increase on the middle class, which we expect would be politically infeasible, especially given the state of the economy.

Substituting the current tax exclusion with a fixed, refundable credit would still have the very important effect of altering the marginal cost of health insurance, even if the average cost remained the same at current coverage levels. In other words, incremental employer-sponsored health benefits would no longer be tax-favored, which would most likely lead many employers to scale back benefits. This could significantly lower health-care cost inflation, and it could also be a major negative for the MCOs, who would see lower revenue. However, we think the general direction of health reform will be to expand insurance coverage and increase benefit levels, and this policy would have the opposite effect. In our opinion, changing the tax code in this way would be a drastic change with subtle benefits, making it unlikely to survive the legislative process.

It is also worth considering whether a change to tax policy--including making individual insurance premiums tax-deductible--would fundamentally undermine the employer-based health insurance system. One of the reasons that health benefits are usually obtained through employers is because of the tax advantages. However, employer-sponsored insurance plans also benefit from lower selling costs, savings from scale in plan administration, and less adverse selection (people choose their employers for many reasons other than their health status). For these reasons, employer-sponsored insurance is likely to remain more attractive than individual insurance even if the tax benefit is removed.

In our opinion, the biggest threat to the MCOs would come from expansions of the Medicare program. For example, Sen. Baucus proposed allowing individuals over age 55 to buy into Medicare, and several parties, including President Obama during the campaign, have called for creating an "insurance exchange" where private insurers would compete with a new public plan, which could be linked to Medicare. The effect of these proposals on the MCOs would depend heavily on the details of their implementation. In a worst-case scenario for the MCOs, "Medicare-for-all" could fundamentally undermine their business model and move the country in the direction of a single-payer system.

The foundation of economic moats for health insurers is scale: size allows leading MCOs to negotiate the best discounts with health-care providers and to leverage their fixed administrative costs. The problem with allowing Medicare to compete with private plans is that Medicare has much greater scale than any of the private MCOs. For example, Medicare provides health benefits to 45 million beneficiaries (according to the Kaiser Family Foundation), compared to WellPoint's and UnitedHealth's 35 million and 33 million medical members, respectively. More importantly, WellPoint and UnitedHealth each control about $100 billion of aggregate health-care spending, or only about a quarter of Medicare's estimated $477 billion of spending for 2009. All public programs combined provide insurance to more than 83 million beneficiaries and control more than $1 trillion of spending.

Medicare's scale endows it with clear cost advantages over private MCOs. Medicare sets provider reimbursements through a legislated fee schedule rather than through negotiation. Providers have little choice but to accept Medicare's relatively low reimbursements; otherwise, they would forego a very large amount of business. According to MedPAC, Medicare's physician reimbursements are about 20% lower than MCOs' payment rates. Hospital operator  Tenet Healthcare (THC) has said revenue per inpatient admission is about 50% higher for patients with private rather than government insurance.

Medicare's administrative costs are also lower than those of private plans. Medicare can spread fixed costs over a greater revenue base, and it also benefits from the fact that it does not have to incur selling costs, maintain provider networks, manage care, or earn a profit. According to data from the Centers for Medicare and Medicaid Services, only 5% of Medicare's spending went to administrative costs in 2007, compared to about 12% for private insurers as a group.

We would consider Medicare to have a very wide economic moat. Given its cost advantages, if Medicare were allowed to compete with private MCOs, it could potentially steal market share very rapidly, eventually resulting in a de facto single-payer system. We would most likely drastically lower our fair value estimates, raise our uncertainty ratings, and lower our moat ratings for the MCOs if health-care reform goes in this direction. Even if Medicare were only opened to individuals and/or small employers, it would have a very negative effect on the MCOs, spreading their fixed costs over a much smaller base of business.

However, we view this "Medicare-for-all" model as highly unlikely. Conservatives are strongly opposed to such a policy, because it would greatly increase the government's role in health care and the economy. We also expect opposition from almost every corner of the health-care sector: doctors, hospitals, drugmakers, and device-makers would all oppose expansions to Medicare because of the downward pressure it could exert on prices and profits. One example of the power of provider lobbies is Medicare's competitive bidding program for durable medical equipment, which has been consistently delayed despite savings shown in the pilot program (this also highlights the perils of leaving Congress, rather than market mechanisms, to determine prices for goods and services). Insurance companies would obviously strongly oppose this kind of reform. And although Americans appear much more open to government intervention in health care than they were during the early days of President Clinton's administration, we suspect that accusations of "socialized medicine" would still draw a fair amount of ire from the general public.

A new public plan could be designed for the insurance exchange that would have a much less disruptive impact on the private MCOs. For example, administration of the plan may be outsourced to the private MCOs, in the same way as Medicare Advantage, the Federal Employees Health Benefits Program (FEHBP), and many state Medicaid plans. While government business generally carries lower margins than commercial insurance, this could still represent some incremental upside for the private MCOs, depending on the extent to which the new business cannibalized existing commercial business.

In the event that Medicare were opened to the under-65 population, it would also be interesting to observe whether the government would stand in the way of further consolidation among the private MCOs. While major MCOs like UnitedHealth, WellPoint, Aetna, and  Cigna (CI) would not be competitive with Medicare on their own, they would come much closer to Medicare's scale if combined. They would also have the incentives to innovate in a way that could make them viable competitors to the public plan. Mergers and acquisitions among major MCOs often face opposition from regulators and lobbying groups for health-care providers, who argue that consolidating MCOs have too much market power. However, that dynamic may change if the alternative is a single-payer system.

Matthew Coffina does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.