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Why You Don't Have to Convince Gen Z to Invest Sustainably

We’ve grown up knowing it’s a primary concern, not secondary.

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While sustainable investing has become more common, there remains plenty of skepticism about its value and its place in a portfolio.

But that’s not the case for Generation Z. This generation of people up to age 26, who are either finishing school or starting their professional careers, has grown up immersed in a world surrounded by environmental and social concerns. For many of this generation, sustainability is not a secondary concern, it’s the main concern.

Calista Duggan does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.