The Pool of Investors is Growing Wider and Deeper
Morningstar's CEO addresses how barriers to entry are melting away for investors.
Kunal Kapoor: I thought today I'd spend a little time talking about three trends that are empowering the investor.
So, the first of those trends is that the pool of investors is growing wider and deeper. Think about that for a second. More investors across the board, so deeper and wider. Real or perceived barriers to entry are melting away with frictionless trading, dropping the fees all the way down to zero in many instances, fractional shares and democratized access to data and insights. You have ideas such as banking as a service, BaaS, come to life. You have firms like Ellevest, which appeals to female investors, driving a very focused way around which they're bringing their value proposition to investors. And then, you have the allure of new things such as cryptocurrency, that are drawing a crowd and basically generating a shift in deeper kinds of investor activism.
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